ONLY ABOUT 2% of website visitors convert on the first visit to a website. Once there was no way of getting them back but now, thanks to what’s known as ‘remarketing’, you can entice at least some of them back. Remarketing (or retargeting as it is also known) is a way...
CALLS TO ACTION (CTA) are a key driver of lead generation. They connect two of the most parts of the lead generation process: incoming traffic and opportunities for converting these new visitors into leads. Your CTA should clearly describe your offer. Make your CTA...
