ATTRACTING PROSPECTIVE CUSTOMERS through referrals is a very powerful way to build your business. The person who comes via a referral is already convinced of the value of your product or service because someone else has done all the work for you of educating,...
AS MANY BUSINESS owners have discovered, just having a website is no guarantee of success. Nowadays if you want your target audience to try your products or services, your website design needs to be easy to use. Why? If your website is too complicated to navigate, if...
ONLY ABOUT 2% of website visitors convert on the first visit to a website. Once there was no way of getting them back but now, thanks to what’s known as ‘remarketing’, you can entice at least some of them back. Remarketing (or retargeting as it is also known) is a way...
So how can a web design company adapt to covid-19? We want to support small businesses that are currently closed or struggling, so today we went live with supportdorset.uk – because everyone is now working for home, your travel costs are going to be very...
CALLS TO ACTION (CTA) are a key driver of lead generation. They connect two of the most parts of the lead generation process: incoming traffic and opportunities for converting these new visitors into leads. Your CTA should clearly describe your offer. Make your CTA...
